Outback Therapies - Website
A beauty therapy business needed a website that reflected their stylish brand and communicated key information to customers.
We worked with them to:
- Understand their brand from current marketing sources
- Design a site that aligned with their requirements and style
- Develop key functions to help them communicate information
- Ensure usability across multiple platforms
Outback Therapies are a professional and well established therapy centre based in Portsmouth, UK. They offer their clients a place to come and escape their everyday stresses within a tranquil and peaceful environment. Their services range from relaxing massages through to beauty treatments such as waxing and skin care.
The team at Outback Therapies understand that their client’s need a central and easy to access website where they can find all the information they need on their services. They also know that their brand is a powerful part of what makes them so popular and that this needed to be woven into any solution which they may use.
To help them achieve this, they briefed us to design and develop a beautiful new website. The site needed to be easy to navigate in order for their clients to find the information they are seeking. It also needed to be very clear on how potential clients could get in touch to find out more details. They also highlighted that the new website must be in line with their current branding which is clearly represented on the styling of their price list.
We knew we could help Outback Therapies make a big impact with their new website, so we were really keen to get started on this project. To start the process we collected all the information we might need. This included any marketing materials they already had, including the price list and conducted some research on the market they operate in.
Our team of designers then went on to use this information in the building of a bespoke website. The site focused on the luxury and relaxing feel of the business and communicated this through stunning images, key information, the latest news and details on the treatments available as well as their prices.
We knew that a lot of Outback Therapies customers would want to check their website quickly and conveniently in order to find the information they needed. Therefore we worked to ensure that the site was accessible and easy to use on all platforms including mobile, tablet, laptop and desktop.